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ConnectMyPhone Tip: With so many acronyms and company names, it's easy to get confused about which phone company you might belong to! SBC was once referred to as Southwestern Bell. You should know that if you search for Southwestern Bell in a search engine, a website will come up and bring you to an SBC homepage. However, once you click further into the site, you will be directed to AT&T, which is the parent company.