February 16, 2007, Newsletter Issue #1: From Pacific Bell to SBC to AT&T - Still the Same Provider
Tip of the Week
The former Pacific Bell has seen a lot of recent name changes. To clarify the confusion, here is a bit of history on this well-known telephone company.
Before 1984, Pacific Bell was known as the Pacific Telephone and Telegraph Company and was 89.8 percent owned by AT&T. After the AT&T court ordered break-up, the company became independent and changed its name to Pacific Bell and was often referred to as Pac Bell.
In 1997, Pac Bell was acquired by SBC, but its name was kept until 2001 when it was rebranded as SBC Pacific Bell. In 2002, it was rebranded again as simply SBC.
On Nov. 18, 2005, SBC completed its acquisition of AT&T and chose to change its name once again to AT&T. The rationale behind this decision was that the AT&T brand was time-honored and respected.
Only time will tell whether or not this was the best decision. The important thing for Pac Bell customers to remember is that only the names have changed -- the people, equipment, and service have remained the same.
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